SES New York Keynote Speaker Says Internet is TV’s Best Friend
According to Mike Proulx, the Internet has become TV’s best friend. Proulx, the opening keynote speaker at SES New York 2013, will explain how you can reach and engage audiences by connecting TV to the...
View ArticleFacebook (Finally) Acquires Atlas Advertising Suite From Microsoft
Facebook announced that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting...
View Article6 Social PR Secrets to a Better Website
Your website is a critical marketing component. This digital entry represents a brand’s aesthetic, culture, personality, mission, vision and business proposition. Here are six social PR secrets...
View Article3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO...
As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, here are three reasons having a...
View ArticleGoogle Replaces Android Head Andy Rubin
Google's Andy Rubin has stepped down from his role as the head of the Android mobile operating system to "start a new chapter" at the Internet giant. Rubin will be replaced by Sundar Pichai, who...
View ArticleGoogle Kicks Ad Blocking Android App Out of Google Play Store
Google pulled ad blocking app AdBlock Plus. Google says it "interferes with or accesses another service or product in an unauthorized manner", which Google said is a violation of section 4.4 of its...
View ArticlePaid Search Beyond Google: Social Media, Bing & Retargeting Ads
With the popularity of AdWords, advertisers can struggle to find other channels that are manageable and effective. These SES New York sessions will show you how to break out of this mold and dive into...
View ArticleWinning the Search & Social Game of Thrones – Q&A With Bing's Duane Forrester
Why do social signals matter to search? What types of content do search engines respond to? Bing's Duane Forrester discusses social SEO dos and don'ts, and what areas businesses should invest in to win...
View ArticleYouTube Now Gets More Than 1 Billion Unique Visitors Every Month
YouTube's milestone is important to more than 1 million content creators from over 30 countries who are earning money from their YouTube videos, as well as more than a million advertisers. Also,...
View ArticleMulti-Platform Media Usage is Not a Zero Sum Game
Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage larger audiences, but also to reinforce the...
View ArticleMeetup Groups Converge on #SESNY to Discuss Hottest Search & Social Topics
Eight Meetup groups of marketing professionals from the New York area will be attending SES New York for a collaborative networking get-together with attendees, speakers and exhibitors. Organizers...
View ArticleNext Generation Site Architecture
In a multi-screen, multi-device world, what are the best approaches to developing digital ecosystems that work for your users? Here's how to build sites and services that engage users wherever they...
View ArticleWeekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More
Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick...
View ArticleGoogle+ Local Bible for SMBs
A well-optimized Google+ Local page can help you outrank your competitors in local search, build authority through +1's and user reviews, and drive traffic/business to your site. Unlock the full...
View ArticleScroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust...
Microsoft is on the attack again, this time slamming Google Play for the information it shares when users buy apps. The attack ads coincide with another European antitrust complaint orchestrated by...
View ArticleMobile Marketing Conversion Optimization Tools & Code Tricks
Getting the mobile experience wrong can be deadly to your bottom line. Don't turn off customers with a bad mobile site and lose them to a competitor! Use these tips, tools, and code tricks to enhance...
View ArticleWeekly Rundown: Google & Spam, Search Malware, GM Back to Facebook & More
Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of search and...
View ArticleReport: Google Will Label Search Results to End EU Antitrust Probe
The three-year Google antitrust investigation might be over. An agreement means that Google must clearly label search results for its own services such as Google News or Google+, but it won't involve...
View ArticleSearch Ad Revenues Hit Record $16.9 Billion in 2012 [Report]
Search ad revenues once again broke records in 2012. Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't...
View ArticleBest of the Web Launches ProListing Ahead of 19th Birthday Celebration
Best of the Web, a directory of all the content on the web, turns 19 on April 20. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has...
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